Salvation Army was looking for an upgraded look for their 2021 Christmas Appeal letter, to be mailed across Ontario for donations. (Previous design shown on the right)

We wanted to find an image that we could use throughout the multiple products (letter, postcards and envelopes) and decided on a teddy bear, to represent a wonderful gift a child in need would love. Then worked the design around their current, more modern, branding.

To fill space, we used information from their website with icons to make it more appealing for the consumer to read.